Why I Won’t Define My Blogging Niche {What is your blog’s niche?}


I’ve been blogging seriously since 2012. Since then, I’ve spent a great deal of time thinking about what kind of blogger I want to be.

I’m tempted to Answer the Common Blogging Question: What is your blog’s niche?

I’m tempted to call myself a homeschool blogger or a mommy blogger. My hottest YouTube video is my 360 View of Homeschooling Room tour. My hottest Pintrest pin is my DIY Nail Rack.

But I don’t want to be just a homeschooling blogger. Or just a DIY blogger. Or just a mommy blogger

There is nothing wrong with defining your blog style. I go to specific blogs for specific reasons, just like any other person. I, too, love reading about the latest DIY trend or getting the latest homeschool portfolio download.

There are A LOT of things I like/do/care about and want to blog about like: emergency preparedness, the persecuted church, wifely submission and politics

But despite all my passions, I don’t want to jump on any trendy bandwagons. Bandwagons like: Gluten-free, homebirthing, cloth-diapering, homeschooling, DIYing…the list could go on and on. Trends die. What was ‘in’ last year, isn’t ‘in’ this year. If I’m only writing about what’s ‘in season’ I’ll be left in the lurch when it goes ‘out of season.’

I say this from experience. I jumped into the “Gospel of Food” when eating organic first started coming into fashion because my daughter was diagnosed with over 50 allergies. And this “food gospel” almost consumed me.

Even with mommy blogging — children grow up and move away. I want my blog to have an undercurrent of something that will last — with eternal value. For me that is the Gospel of Jesus.

I love telling stories about people who have been dramatically changed by His great love, but I don’t just blog. I’m also an author and speaker. So where does that fit into the picture?

I don’t want to define my blog’s niche because I DO want to write about trending things, but I don’t JUST want to write about trending things.

Will I blog about homeschooling? Absolutely.

I believe homeschooling is whatGod has called me to do…but I never want my testimony of (*insert any trend here) to usurp the message of Christ.

Will I publish posts about mothering, being a Godly wife, DIY or the like? Of course!

Will I blog about homebirthing or cloth diapering…not so much. I’m more like Tina Fey who loves her epidural in Baby Mama. Woot Woot. Just sayin…

I may never talk about homebirthing or cloth diapering, but I totally support the message by my sister: I Planned a Homebirth, But Got a C-Section because the underlying message is one of Jesus’ redemption and power.

I don’t know where this leaves me as a blogger. It sucks that a straight-up message of Christ probably won’t “go viral” on my Pinterest board or get “shared” a zillion times from my Facebook page. We don’t get on social media to change our opinion or strengthen our faith. We go to Pintrest to pin mouth-watering recipes (I’m guilty). We get on Facebook in order to share photos of our babies/pets.

But in my heart, I want the Good News to hit you upside the head and make you go “Whoa…that’s awesome. I need to tell people about Jesus and what he did!”

I firmly believe that defining your blog niche could be what God calls you to do. Niches can open up doors for a blogger to do amazing things for Jesus that a blog like mine never will!

At a recent conference, Crystal Paine shared her testimony of how her couponing blog, “Money Saving Mom,” enabled her to fund a center in the Dominican Republic for women and children. She’s doing amazing things for Christ through her work as a blogger. Her couponing blog draws people in who otherwise would have never heard her gospel message about Jesus.

But my one desire is to deliver testimonies of my victories/defeats so that others may overcome sin. I want to tell His story by telling my story — and by sharing the stories of others in a lot of different areas.

I want to blog radically about anything that Jesus calls me to blog about — albeit homeschooling, money, kids or marriage.

I don’t want to answer the question: ‘What is your blog niche?” because I want it to be all of it — but none of it. When someone says ‘What does she blog about?” I want the answer to be “Everything, but mostly Jesus.”

What about you? What do you want to be known for? What can you see yourself blogging about 5 years from now? 10 years from now? How does that change your perspective on your blogging niche?

Asking these types of questions can help you realize whether or not your want to answer the question: “What’s my blog’s niche?”

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Elaine Mingus

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